Really interesting article in the recent issue of BusinessWeek on the company Plug and Play, a Silicon Valley firm that has provided affordable and flexible infrastructure for tech startups since 2006. Plug and Play isn’t trying to design the next killer app or Web 2.0 experience. Instead, the firm provides the resources for up and coming firms to build out their businesses:
[Plug and Play] provides startups with everything they need to get up and running quickly: office space, data and telecommunications services, networking events, recruiting services, and most of all, contact with fellow startups and potential investors.
It’s the last part that I find most interesting. The company has effectively created a community, or innovation neighborhood, whereby talented and creative individuals/organizations are placed in close contact on a daily basis. This sharing of proximity and purpose creates an environment conducive to the origination and testing of new ideas. Additionally, the firm has made it made it easy for these startups to pitch to potential investors: Continue reading