SEED published an article the other day that discussed the coming impact of near total authorship. The gist of the article is that at some point, nearly everyone will be able to publish content and that this will have profound implications for society in much the same way that near universal literacy has.
So what are the implications for universal authorship? SEED mentions one and I have another that comes to mind.
The first implication is in the article: as more and more people become creators of content it will become increasingly difficult for organizations of all kinds to control their messaging and their brand. Provide a bad customer experience and it will be on facebook, immediately broadcast to hundreds if not thousands of people. Discriminate against someone because of their race or sexual orientation and they will tweet about it, likely prompting dozens of re-tweets which allows the issue to reach exponentially more people, who then might blog about it, and so on, and so on. Organizations are already finding it hard to control their brand, imagine when the number of authors increases 10 fold (which, according to SEED, will now happen yearly). Theoretically, firms and technologies that can monitor content related to an organization will be big winners. Additionally, organizations will need to invest more heavily in their own networks and crowds to help combat negative content (whether true or false). Continue reading