Regular readers will note that I am a big fan of TED–it’s heaven for someone afflicted with IADD (Intellectual Attention Deficit Disorder), as, I would argue I am.
I recently came across this interesting, funny, and brief talk by Sebastian Wernicke, who illustrates how to engineer a great TED talk. Wernicke analyzed moutains of data on TED talks to discover the words, phrases, and other variables that make a TED talk popular with viewers. The result is a methodology that produces an optimal TED talk. Wernicke even created a web-based application, tedPAD, that helps users create a fantastic (or horrible) TED talk. Enjoy.