I’ve written before about how IBM dove headfirst into the world of Big Data.  They’ve made a big bet on the revolutionary possibilities available to business, governments, and individuals given the revolution in data capture and analytics we are entering.  At this point you’ve all seen this point made in various ways through IBM’s Smarter Planet campaign.  Here’s one of the ads where they make their case for why data matters:

Combine sophisticated data analytics with the fact that people, it turns out, are actually rather predictable in their routines and you end up with a myriad of possibilities for business and public policy.

Via Alex Lundry

[Note: I will be traveling over the next few days, so posting will be light-to-nonexistent]