So I will be traveling all day Wednesday and basically Thursday. Substantive posting will hopefully resume soon after. In the meantime, here are a few items to keep you busy:
Over at Advertising Age, Ana Andjelic discuss why digital agencies aren’t ready to lead. This article was originally posted over at her blog, i [love] marketing. It is an interesting piece that dovetails nicely with the discussion we recently had around how to organize for innovation.
Digital agencies impress clients with their passion, drive and technology know-how. Clients then say: “You gave us a lot to think about.” Which often means that the account is awarded to someone else. Where digital shops fail is giving confidence to the client that all this momentum will be indeed executed in a well-led marketing campaign. All of this is not new. It is already described in organizational theorist James March’s exploration vs. exploitation dichotomy. The best companies have the optimal balance between the two; those less successful are doing too much of either.
The article focuses on agencies, but there is quite a bit that would apply to other sectors. Read the whole thing.
The other item is an article over at the Chaordix blog by Shelly Kuipers (President & CEO). Shelly writes about her recent experience at a conference on data governance hosted by IBM. What was the general response to Shelly’s discussion of crowdsourcing’s level of data openness?
“No thanks, at least not yet.” I discovered that among major enterprises in attendance, there is still much work to be done to get social tools well understood and adopted. There seems to be an inherent need to heavily manage user behavior inside these companies via locked down systems and strict data governance. Corporations do not yet have confidence in the tools for fear of compromising confidential and proprietary data.
I am not at all surprised by this response–and I don’t think it is entirely unreasonable. While I am a fan of open-source approaches I also have my risk-averse/risk-mitigation side telling me to be wary. It is a tension that will take some time to work through.